The company also emphasized U. Census Bureau data that projects a percent gain in the African-American population within the next nine years and a hike close to 25 percent by Skip to main content. Continue to AutoRemarketing. You will be automatically redirected to AutoRemarketing. Wednesday, Apr. By Auto Remarketing Staff. Later, Imperial advertising soon followed suit. Chrysler was also one of the first companies to buy advertising in Ebony magazine in the early s, soon followed by GM and Ford.
Chrysler had much success with their African American female models, and by , Dodge advertising campaigns began to feature African American families. This led to increased sales among the African American community. The s introduced more positive change, as General Motors, Ford and Chrysler continued to feature more African Americans in their advertising.
Studebaker also advertised their automobiles with young African American women in Ebony magazine and their brochures. The s also marked the beginning of muscle car advertising.
African Americans were prominent in the popular Chevy Camaro advertising campaign. Full dissection after the jump. Tags: Industry News Odds and ends. Contribute: Send us a tip Contact the editor. People who read this, also read: GM invests in ethanol production Share This Article:. Follow Us Today:. Stephen Edelstein - Contributing Writer. Ferrari BR20 revealed as latest Special Projects one-off. Viknesh Vijayenthiran - Editor. More than one third of Cadillac dealerships bail on brand's electric future.
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